Audience Classification

Demographic: age/gender
Psychographic: Audiences job/interests

Qualitative Research: questionnaire focus group
Quantitive Research: Clip board questionnaire

Audience and groups:

 Group A:

• Doctors
• Scientists
• Lawyers
• Well paid professionals

Group B:

• Teachers
• Middle management
• Fairly well paid professionals

Group C1:

• Junior management
• Bank clerks
• Nurses
• 'White collar' professions

Group C2:

• Electricians
• Plumbers
• Carpenters
• 'Blue collar' professionals

Group D:

• Manual workers such as;
• Drivers
• Post sorters

Group E:

• Students
• Unemployed
• Pensioners   

 

Audience Engagement: This describes how an audience interacts with a media text. Different people react in different ways to the same text.

Audience Expectations: These are the ideas the audience have in advance of seeing a media text. This particularly applies to genre pieces. Don't forget producers continually play with or shatter audiences expectations.