Independance vs Hollywood

Independent Films: film production resulting in a feature film that is produced mostly outside of the major film studio. 

Hollywood Films: the entertainment industries involved in producing and distributing blockbuster movies.

 

Some films are made independently rather than by a global film distributors. The Hollywood film industry is much more powerful than the whole film industry because many people who want to see a new release will almost 100% of the time go to see a film in a multiplex cinema. Generally, the marketing of independent films is characterized by limited release.

Film Distribution

Film distribution is the process of making a film available for viewing by an audience. This is normally the job of a professional film distributor, who would decide the marketing strategy for the film, the media by which a film is to be shown or made available for viewing, and who may set the release date. The film may be exhibited directly to the public either through a cinema or TV.

Film Marketing

Marketing a big movie can be a very expensive. Movies have to be a hit on their opening weekend, or even on their opening day, otherwise they tend to disappear very quickly, and the distributors usually make a loss on their investment. Film marketing generally includes press releases, advertising campaigns, merchandising and media, and interviews with the key people involved with the making of the film, like actors and directors. Trailers are a key factor of film promotion, because they are delivered directly to the audience. They are usually shown in cinemas before movie showings. Generally they tell the story of the movie in a highly condensed fashion compressing maximum appeal into two and half minutes.

Convergence

Convergence  is the process of new technology moving to single platforms which can perform multiple media outputs that can be used to reach audiences. An example of this is and Xbox, it's main function is to enable people to play games, however, you can watch films, listen to music and search on the Internet.

Digital projection is a form of technological convergence because films that have been produced by digital means have moved away from the physical production, that can be supplied to theatres in digital format. This lowers costs for film distributors because less work will need to be carried out to get the film on to Blu-Ray, DVD, internet trailers, because the film was produced digitally.

Cross Media Convergence is where a company produces more than one type of media.

 

Synergy

Film Institutions

My Audience

This is a link to my 'Lino' on my audience.