Marketing a big movie can be a very expensive. Movies have to be a hit on their opening weekend, or even on their opening day, otherwise they tend to disappear very quickly, and the distributors usually make a loss on their investment. Film marketing generally includes press releases, advertising campaigns, merchandising and media, and interviews with the key people involved with the making of the film, like actors and directors. Trailers are a key factor of film promotion, because they are delivered directly to the audience. They are usually shown in cinemas before movie showings. Generally they tell the story of the movie in a highly condensed fashion compressing maximum appeal into two and half minutes.
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