Convergence

Convergence  is the process of new technology moving to single platforms which can perform multiple media outputs that can be used to reach audiences. An example of this is and Xbox, it's main function is to enable people to play games, however, you can watch films, listen to music and search on the Internet.

Digital projection is a form of technological convergence because films that have been produced by digital means have moved away from the physical production, that can be supplied to theatres in digital format. This lowers costs for film distributors because less work will need to be carried out to get the film on to Blu-Ray, DVD, internet trailers, because the film was produced digitally.

Cross Media Convergence is where a company produces more than one type of media.